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How Family Businesses Can Benefit from Online Marketing

Married couple running their online business

 

Online marketing is becoming increasingly important for many companies. Many companies have placed advertisements on advertising platforms such as Facebook, Instagram, or Google at an early stage. Meanwhile, more and more medium-sized and smaller companies are turning to organic marketing opportunities which lncdesign is an expert at.

Why should I use online marketing?

The big advantage in online marketing is the high accuracy of who sees your advertising. Through tools and plugins, the target group can be set to place of residence, gender, age, or interests. This precise targeting saves you an incredible amount of costs.

Only people who are in your target group will end up seeing your advertising. And the best thing is, you often only pay for people who have also clicked something. The comparison to the usual advertising measures such as a newspaper advertisement, distributing flyers, or a TV spot is real money combustion engines compared to online marketing. No one can understand which people will see your advertising in the end. Anyone who has just turned on the TV will see a TV spot. Advertising on the Internet is only seen by people you want to reach.

 

ALSO READ: 4 Reasons Why Parents Should Shop For (and With) Their Kids Online

 

For whom does online marketing make sense?

In a nutshell, marketing on the Internet makes sense for everyone. In today’s age, everyone has at least one social media platform installed on their phone, tablet, or computer. Everyone is connected to everyone and the time we spend on a screen is becoming more and more. Large companies have been benefiting from the advantages of online advertising for several years.

Small companies are finding it increasingly difficult to get started, but after the initial hurdles, the growth of the company is difficult to stop. Many people and especially entrepreneurs are not aware of the potential of online marketing for their own companies. Any business can attract customers through social media and Google. From the classic craft business, dentist, or management consultancy. Everyone has their own target group that hangs around on such platforms.

Can I also use online marketing in a family business?

Yes, especially in a family business, the use of marketing measures on the Internet can have a great influence on the future. Companies that are passed on to the sons or daughters often have outdated processes and systems. The company is already established, has a healthy and constantly coming customer base and thus does not have to worry about any financial worries.

However, no attention is paid here to what the new young generation can incorporate into the company. For example, children who grew up with the computer and the Internet are very good at dealing with digital devices and platforms. In order to use these strengths, children who later take over the company should create their own social media channels and regularly supervise them. This does not cost any money and brings the company attention in the media and can have a positive effect on the balance sheet. Children who grow up with the Internet have a good knack for online marketing and can thus advertise for the company after a short training.

In your family business, immerse people in the social media and Google world who have already spent some time there. Children and grandchildren from the current generation stand out for this, as they have grown up with this technology. This makes it easier for you to deal with the platforms and also instinctively know better what people want to see on the individual platforms.

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