So let’s talk #GBBO. It was announced in the press lately that Love Productions (who make GBBO) have sold the rights to the beloved Great British Bake Off. And then swiftly after, the presenters also announce that they too are leaving. Whilst we are all devastated, the whole thing made me a little bit sad for the BBC that they’ve let go of a series that is frankly a British institution. Millions of us watch the iconic series, tweeting and Facebooking in real-time. We’re mostly hooked and I just feel sad that the BBC themselves didn’t make a final plea before it heads over to Channel 4.
You might be wondering why this gets my back up so much. Well until now you know me as a Mum getting used to parenting a little one. But what I don’t talk about is my world before I had Emma – my career in TV. I suppose I haven’t written about it because I haven’t thought about work at all until recently, and perhaps even my experience doesn’t qualify me to rant and rave about it!
It’s disappointing that on the one hand, the BBC claims to have re-modelled how their productions run so they are more like independent production companies and utilise working budgets better, yet they appear to lose key editorial content for what is relatively little money to quibble over. And let’s not forget that this isn’t the first time this has happened to the BBC. A few years back they lost the Grand National to Channel 4, which brought in over 12 million viewers and now has become a completely different event altogether now it is with a commercialised broadcaster.
As always it comes down to money. It’s the business world versus the editorial world and the two don’t mix.
The truth is that business matters like these are always more complex than we realise. But I wish the BBC would have faith in its brand, and the talent that goes with that too. I wish they would realise the serious clout their brand has to so many countries abroad. I wish they could see that programmes like Great British Bake Off bring the nation together and need to be fought for, in my opinion.
So how does this TV talk relate to blogging? I’ve been reading more and more about PR’s point of view in regard to your blog’s domain authority, page views, unique visitors and social media followers. I have spent the past 6 months trying to boost my followings, build back-links to my blog and Klouting more than I care to admit. I wanted to be seen, to be recognised. I wanted to believe that my blog was good enough to work with brands and for a moment forgot the reasons why I started writing it in the first place.
All I’m going to say is, have faith in yourself. Just as the BBC need to have more faith in their own content, the same can be applied for us bloggers. We need to value what we have got and always stick to our guns over what we want for our little corner of the internet. We created it and every word that goes into it is ours. So be proud, have faith and who knows what opportunity might be lurking around the corner.