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Have Faith In Your Brand

So let’s talk #GBBO. It was announced in the press lately that Love Productions (who make GBBO) have sold the rights to the beloved Great British Bake Off. And then swiftly after, the presenters also announce that they too are leaving. Whilst we are all devastated, the whole thing made me a little bit sad for the BBC that they’ve let go of a series that is frankly a British institution. Millions of us watch the iconic series, tweeting and Facebooking in real-time. We’re mostly hooked and I just feel sad that the BBC themselves didn’t make a final plea before it heads over to Channel 4.


You might be wondering why this gets my back up so much. Well until now you know me as a Mum getting used to parenting a little one. But what I don’t talk about is my world before I had Emma – my career in TV. I suppose I haven’t written about it because I haven’t thought about work at all until recently, and perhaps even my experience doesn’t qualify me to rant and rave about it!

It’s disappointing that on the one hand, the BBC claims to have re-modelled how their productions run so they are more like independent production companies and utilise working budgets better, yet they appear to lose key editorial content for what is relatively little money to quibble over. And let’s not forget that this isn’t the first time this has happened to the BBC. A few years back they lost the Grand National to Channel 4, which brought in over 12 million viewers and now has become a completely different event altogether now it is with a commercialised broadcaster.

As always it comes down to money. It’s the business world versus the editorial world and the two don’t mix.

The truth is that business matters like these are always more complex than we realise. But I wish the BBC would have faith in its brand, and the talent that goes with that too. I wish they would realise the serious clout their brand has to so many countries abroad. I wish they could see that programmes like Great British Bake Off bring the nation together and need to be fought for, in my opinion.


So how does this TV talk relate to blogging? I’ve been reading more and more about PR’s point of view in regard to your blog’s domain authority, page views, unique visitors and social media followers. I have spent the past 6 months trying to boost my followings, build back-links to my blog and Klouting more than I care to admit. I wanted to be seen, to be recognised. I wanted to believe that my blog was good enough to work with brands and for a moment forgot the reasons why I started writing it in the first place.

All I’m going to say is, have faith in yourself. Just as the BBC need to have more faith in their own content, the same can be applied for us bloggers. We need to value what we have got and always stick to our guns over what we want for our little corner of the internet. We created it and every word that goes into it is ours. So be proud, have faith and who knows what opportunity might be lurking around the corner.



  1. September 20, 2016 / 6:44 am

    It was the same with the Formula 1 this year – C4 (which I think is a great channel) nicked the F1 from the Beeb and in fairness, the Beeb’s coverage was really good. But money talks and that is an absolutely fact. I have to admit I love the social media side of blogging and building your tribe but it does take up so much time and can take over. I find now (vs when I started blogging) I’m not getting the same number of new blogs out per week as a result. Need to find the balance!! Great read. #DreamTeam

  2. September 20, 2016 / 6:56 am

    Although I think the BBC probably fought very hard to keep GBBO behind the scenes, I agree with what you’ve said about blogging. I think the zeal and earnest passion shines through those blogs not solely focused on stats. I actually find some of the social media promotion side a bit all consuming sometimes. This is a great post. Have a great week. #DreamTeam Yvadney x

  3. September 20, 2016 / 7:08 am

    Couldn’t agree more my darling! You’ve got to have faith in yourself! I personally steer clear of stats – perhaps that is daft of me, but I can see it becoming an overwhelming addiction and I don’t want to stress myself out over it. You are an amazing writer and that’s the main thing – you can make anything you want happen I know you can xxx#dreamteam

  4. September 20, 2016 / 7:54 am

    I don’t really watch the British bake off but have loads of friends that do. It seems such a shame that it’s moving as with new presenters it just wont be the same. #DreamTeam

  5. September 20, 2016 / 8:05 am

    Great post hun. I have only recently stope checking stats and have found that my time for social media is dimishing. I want to get content out and good content that I’m proud to share. It’s true you never know what is around the corner #dreamteam

  6. September 20, 2016 / 8:12 am

    Beautiful sentiment to this post lovely and I wholeheartedly agree. Stay true to yourself and place value in what we write and carve out in our little corner of the internet. I, too was sad that the BBC didn’t hold on to GBBO for so many of the reasons that you’ve highlighted. It’s the British in us I guess! #DreamTeam

  7. September 20, 2016 / 8:32 am

    I completely agree with you. You shouldn’t need blog stats to define your worthiness as a blogger, if you believe in your content and what you are doing then you will soon get noticed. I gave up looking at stats a while a go, I check them every now and then but nowhere near as obsessively as I once did. I’m so gutted about bake off, I don’t want half of it to be taken over by adverts and it won’t be the same without Mel and Sue xx #dreamteam

  8. September 20, 2016 / 8:43 am

    I can absolutely relate to this. I spend so much time doing “blogmin” that I barely have time to write any more. Don’t get me wrong, I enjoy the social media side of things, but sometimes it feels as though actually writing a post becomes a bit of an afterthought. Very well said – and you must tell us more about your career in TV. Fascinating stuff! Thanks for hosting #dreamteam x

  9. September 20, 2016 / 9:09 am

    Great post! I’ve never actually watched GBBO properly but I do love the BBC and I know I should have more faith in my ‘brand’, maybe that will come with time! #dreamteam xx

  10. September 20, 2016 / 9:12 am

    This is an incredibly interesting and well written post. While I’m not a fan of GBBO, I think the whole thing has been a bit of a farce. You’ve raised some brilliant points on this and should be very proud of this post. #dreamteam

  11. September 20, 2016 / 9:41 am

    I couldn’t agree more with this, both the thoughts on Bake Off and blogging. I’ve been trying to remind myself of late that I didn’t go into blogging for the perks, so thank you for yet another reminder of this. #DreamTeam

  12. September 20, 2016 / 9:48 am

    “What we want for our little corner of the Internet” what a wonderful way of putting it. ❤️ A post to be proud of! #DreamTeam xx

  13. September 20, 2016 / 10:09 am

    Great post. We must create great content and share it with the world 🙂 #DreamTeam

  14. September 20, 2016 / 10:15 am

    Great post – I hope the production company have faith in their brand because they’ll need it to ride out the wave of transition over to C4. I remember when GBBO was the major draw for BBC2 and then moved over to BBC1 to rapturous applause, I’m genuinely quite blue that they let it go! X

  15. September 20, 2016 / 10:36 am

    This is a great post with a great message – I think having faith in yourself is a message that can be applied to everything in life – as a parent, as a blogger, in your job. It’s something I’ve been struggling with recently, and have become bogged down with an obsession to work with brands, but then I realised I need to work on the most important brand first – myself! Once I’ve got that nailed, then I can think about branching out. I’ll be sad to see GBBO go to C4, but as long as the show stays the same, I don’t mind which channel I’m watching on! To be honest, I’m quite glad C4 got it, they started as such a small channel and it’s great to see them growing! #DreamTeam

  16. September 20, 2016 / 11:20 am

    Love how you end this Bridie, so positive! We all need to have a little faith at times 🙂 #dreamteam

  17. September 20, 2016 / 11:40 am

    I couldnt agree more. Its really easy to get carried away with blogging stats and promotion and start to lose some of the reason and focus on why you started blogging in the first place. Coming back to your brand and tethering yourself to your brands values will always make sure that you never stray too far away from it and that you always come back to it. Great post. Emily #DreamTeam

  18. September 20, 2016 / 12:03 pm

    I was surprised when I heard they’d let it go. I don’t watch it, but I always feel as though I’m the only one who doesn’t! The way in which you relate it to blogging makes an excellent point. Well said. Alison x #DreamTeam

  19. September 20, 2016 / 12:39 pm

    This is so true. I can be easy to get bogged down and lost along the way, but believing in yourself can make all the difference!


  20. September 20, 2016 / 2:07 pm

    Well said. Branding is so important and being willing to protect the brand that you’ve built up is vital #DreamTeam

  21. September 20, 2016 / 3:25 pm

    interesting read. I have only been blogging for three months and am still really hung up on stats and subscribers. It kind of drives my mood for the day- which is a terrible truth for the present.


  22. September 20, 2016 / 4:15 pm

    Such a good comparison Bridget, and so very true. I need to remember this myself, Im so guilty of comparison and wondering if I need to make myself more like those who are doing well in order to be more successful – but what you say is true, I need to have more faith in myself.
    Im so sad about GBBO, it feels like nothing is sacred! #dreamteam

  23. September 20, 2016 / 5:31 pm

    I completely agree with this. It’s so important to stay true to the reasons why you started blogging in the first place. I see far too many bloggers sell themselves out just to appeal to brands and I think it’s very easy to start blogging merely for those opportunities rather than blogging because actually, you just love to blog. I never want to get to a point where I am writing one review after another or writing what I think these brands want to hear. First and foremost my blog is a record of our lives together, if we can get a few wonderful opportunities along the way then great. #dreamteam

  24. September 20, 2016 / 8:48 pm

    I absolutely bloody love the BBC and GBBO. I guess the problem is the BBC have been getting it in the neck so much from so many different places it probably has made them forget a little about what makes them so special. You’re right about blogging too. You have to keep the faith. #DreamTeam

  25. September 20, 2016 / 9:47 pm

    Another fantastic post Bridie, I cannot believe the BBC has kicked GBBO off the BBC all due money! Plonkers! Thanks for hosting! #DreamTeam

  26. September 20, 2016 / 9:49 pm

    Well said! I have such a hard time thinking of myself as a brand, but I guess that’s essentially what I’ve created on my blog. I’m not sure how I’d describe my brand – a bit funnyish, maybe, with mild swearing, the odd feminist rant and a bit of a cheese obsession. Who wouldn’t want to work with that? 🙂 #DreamTeam

  27. September 21, 2016 / 9:02 am

    I love how you have cleverly linked this to GBBO, You have grown your blog so beautifully and have an amazing brand which is you. You are such a hard worker 🙂 I don’t know if I appeal to PRs, I cant be something I am not but love writing and reading the amazing content out there xx #dreamteam

    • September 21, 2016 / 9:04 am

      Aww thank you lovely – so kind of you 🙂 I love your blog too and have seen a few sponsored posts you’ve written where I had no idea it was branded content until the very end…that’s such a skill to keep your beautiful style of writing. Thanks for linking up xx

  28. September 21, 2016 / 1:50 pm

    I love GBBO and I’m GUTTED! I think the beeb should have fought for it too….it’s a blummin institution. I used to work in TV before I had my son as a PM. These days I work for a post house doing accounts which is more family friendly. I completely agree about having faith in your brand. I’d like to work with more brands but I am intent on producing quality content that I’m proud of too. I’ve had a few PR opportunities that I’ve said yes to and I’ve enjoyed the experience. Great post Bridget xx #dreamteam

  29. September 21, 2016 / 4:00 pm

    Great post! brilliant advice Hun that we all should listen to and start to value our products (our blog) more! #DreamTeam

  30. September 22, 2016 / 2:40 pm

    It is a crying shame the BBC has lost Great British Bake Off,I totally agree. It sounds like you are working amazingly hard on your blog. I’m not even site what Klout is yet! Well done you have a great blog 🙂 #DreamTeam

  31. September 22, 2016 / 2:44 pm

    Totally – to thine own self be true, paddle your own canoe, all those things! Its so easy to obsess about the numbers but I really believe in just doing your own thing. No point in chasing numbers if youre not writing what you want to write – it wont last. on the other note, am devastated about Bake Off #stayclassymama

  32. September 22, 2016 / 4:12 pm

    Firstly… LOVE The Great British Bake Off.. Watched it all the time in South Africa. But I also love the message that you are sending out in this post! We get so bogged down and its sad. We should be proud of our achievements and have faith! Amen to that! #stayclassymama

  33. September 22, 2016 / 8:59 pm

    Here here! Well said. GBBO in a national treasure -or was. And no the news today that Mez Bez will be leaving out of loyalty to the BBC. I didn’t realise you had to swear allegiance in this way, i assumed if you bought the program rights you sort of bought the face of that too – Our Mary!!
    Your pre-baby career sounds very exciting, I’m fascinated by all things TV.
    love this post,
    big love, L

  34. September 22, 2016 / 10:55 pm

    Oh my goodness it is so easy to get caught up in all of those things and forget why we started blogging. #DREAMTEAM

  35. September 23, 2016 / 10:22 am

    Do you know… I can’t picture the GBBO anywhere other than on the BBC. It just doesn’t seem right. Anyhow, you raise some marvelous points and I completely agree that we all need to have faith in our own blog brands and the content that we ourselves produce for it. Afterall, that’s why brands are interested in us in the first place. Thank you so much for co-hosting the #DreamTeam with me. xx

  36. September 26, 2016 / 7:13 pm

    This is so me at the moment I’m obsessed with scoring, klout, social media and traffic! It’s hard work and I had lost why I was doing it in the first place! My plans are now all around what I want to achieve for myself. Would love to know more about your career! Thanks for hosting #dreamteam xx

  37. September 26, 2016 / 7:23 pm

    I can’t comment on the first part of the post as I’d never heard of this bake off thing til the other week when there was some uproar on news channels/newspapers etc and upon paying attention, my husband and I were both aghast to discover it was just about a TV programme to do with baking. For an expat who doesn’t watch British TV due to limited access, it’s all a tad amusing. However, the main message of the post I DO get and I totally hear you. Very surprised to hear the BBC doesn’t hang onto ‘its own’ by the way; how is it possible they don’t know what an institution they are? They must do surely. The whole stats and DA thing etc…I’m probably making a huge mistake reducing my time on the blog but I choose to believe the new calmness it will bring me will probably end up having positive effects on the blog anyway 🙂 #dreamteam

  38. September 28, 2016 / 5:38 pm

    I love bake off, I’m intrigued to see what happens with it after this series. I know what you mean in relation to blogging though, you can read so many posts telling you – you need these stats/ these followers/ these klout scores bla bla bla. I don’t look at my stats anymore, I can’t remember the last time I gave someone klout points or whatever it is – just blog, be you – you are your brand and its great! #stayclassymama

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